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November 15, 2023Holland America 2026 Alaska Cruises Open for Booking
November 27, 2023
Photo credit: Hurtigruten
Hurtigruten has launched a new brand campaign called “Norwegianess” that highlights its Norwegian roots in a quirky, playful way.
The campaign features common Norwegian idioms in Norwegian, as well as a version that’s been translated to English. The words are set against photos of stunning Norwegian locations.
For example, in Norwegian, the phrase “a ta det for god fisk” literally translates to “take it as good fish.” But it actually means “to believe something without doubt.” Another phrase, “ut på tur, aldri sur” (which means “out on a trip, never grumpy”) highlights how much Norwegians love spending time in nature.
The new campaign launches on the heels of Hurtigruten’s participation in Made in Norway, a government-led initiative to promote Norwegian craftsmanship, authenticity and sustainability around the world.
Hurtigruten is also offering up to $1,000 in savings on its “Original” voyages or up to 6,000 Norwegian kroner in onboard credits on its premium, all-inclusive “Signature” cruises.
Get onboard credit per person on Signature Voyages or up to $1000 per person off Original Voyages
•The Coastal Express (voyages 6+ days): Up to $1,000 off select departures through March 2026
•The Svalbard Line: Up to 6,000 NOK OBC for select departures through September 2025
•The North Cape Line: Up to 6,000 NOK OBC for select departures through April 2026
Travelers must book before November 21, 2024 to get the deal.
“Our Norwegianess is one of our most important unique selling points and we are proud of our Norwegian heritage,” says Carly Biggart, Hurtigruten’s vice president of the Americas. “We also know that our future guests are looking specifically to experience Norway in the most authentic way possible, which is where we’re unbeatable, knowing the Norwegian coast better than anyone.”
“We have sailed this coast for 131 years now,” Biggart continued. “Our crew onboard are from the various towns and cities along it, and they will gladly share their tips. You cannot get closer to experience the real Norway than that.”
This article originally appeared in TravelPulse.