The All-Inclusive Resort Market Expands Into Europe

A Broad Range of Offerings

“While the all-inclusive segment is well-established in Latin America and the Caribbean, Europe is on the brink of a significant growth opportunity,” said Brian Canning, chief marketing, product & CX officer at Delta Vacations.

“As global brands continue to expand their offerings in this region, travelers will soon have access to an even broader range of high-quality all-inclusive options. This growth is poised to further fuel the popularity of European resorts, offering more diverse and appealing choices for those seeking the perfect all-inclusive getaway.” 

There’s also the cost factor to consider. “American travelers increasingly value the cost predictability that all-inclusive resorts offer,” said Patricia Christensen, director of product development at Delta Vacations. “With the ability to fix vacation costs upfront, European all-inclusive resorts have become a particularly appealing option.”

Secrets Mallorca Villamil Resort & Spa. – Photo Credit: Hyatt Hotels

Hyatt Inclusive Collection

All inclusive resorts typically conjure up mind images of properties set on pristine stretches of beach in Mexico and the Caribbean. But that’s changing fast, as the all-inclusive resort market expands into European territory, offering travel advisor a generous number of new vacation options for their clients.

To meet demand, Delta Vacations has expanded its portfolio of offerings to include product a host of leading all-inclusive resort companies, including properties and brands that are units of Hyatt Inclusive Collection.

Domes Aulūs Elounda, Curio Collection by Hilton – Photo credit: Hilton Media License

As a case in point, in Mallorca, Delta Vacations has added Secrets Mallorca Villamil Resort & Spa, Zoëtry Mallorca and Dreams Calvia Mallorca to it roster of products.

“Hyatt Inclusive Collection is the largest portfolio of luxury all-inclusive resorts in the world with more than 100 all-inclusive properties and nearly 50 new additions across Europe, including the highly anticipated opening of Dreams Madeira Resort, Spa & Marina,” said ALG Vacations Group President Ray Snisky.

“This strategic expansion is designed to meet the rising demand from European travelers for all-inclusive experiences, while also attracting the increasing number of US travelers seeking new destinations to explore.”

In Snisky’s view, European all-inclusive vacations not only reduce unplanned expenses but also “the stress of planning every detail, especially for multi-stop itineraries.”

“Beyond convenience and value, all-inclusive resorts offer a familiar experience, making them an ideal choice for first-time overseas travelers,” he added.

‘City and Sand’ Itineraries

Snisky noted that ALGV is witnessing growth in “City and Sand” itineraries, “where travelers explore vibrant cultural and historical city centers and then unwind at a beachfront resort,” Snisky said. “

The growth of the market also includes other powerhouse all-inclusive resort brands, such as Palladium Hotel Group, whose Grand Palladium Sicilia Resort & Spa in Sicily was added to Delta Vacations’ portfolio of products in mid-July.

The tour operator has also added the Domes Aulūs Elounda, Curio Collection by Hilton, an adults-only all-inclusive in Crete.

Hilton’s Europe portfolio also includes two all-inclusive resorts in Turkey: the family-friendly DoubleTree by Hilton Bodrum Isil Club and the Hilton Dalaman Sarigerme Resort & Spa.

Tivoli Alvor Algarve – Photo credit: Tivoli Hotels & Resorts

In spring 2023, Tivoli Hotels & Resorts unveiled its first all-inclusive resort, the Tivoli Alvor Algarve in Portugal, which reopened in March after a considerable number of renovations, including the addition of new family-friendly features and amenities.

Further north, eriro, a new mountain resort with just nine suites in Ehrwald, Austria, is situated at the base of the Zugspitze Mountain range.

The influx of all-inclusive resorts into Europe is arguably a win-win for travelers. “By expanding our brand’s presence in Europe, we’re offering both travelers and agents a broader selection of familiar, trusted all-inclusive options that deliver the quality and service they expect from Hyatt,” Snisky said.

This article originally appeared in TravelPulse.