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A rainbow stretches over Fort Lauderdale, Florida – Photo Credit: Adobe Stock/Isaac Gindi
Visit Lauderdale, the official tourism marketing body for Greater Fort Lauderdale, Florida, has launched its new “No End to the Rainbows” social media campaign, highlighting the region’s dedication to inclusivity and its support for the LGBTQ+ community. The initiative aligns with the organization’s ongoing mission to promote Fort Lauderdale as a welcoming destination for “Everyone Under the Sun”.
A destination that prides itself on its diverse community and cultural landscape, Greater Fort Lauderdale remains committed to providing a safe and welcoming environment for all residents and visitors, regardless of identity or orientation. The “No End to the Rainbows” campaign aims to showcase the local LGBTQ+ community’s accounts, accomplishments and contributions. Through the lens of social media, Visit Lauderdale hopes to highlight the region’s rich cultural environment and the panoply of experiences the area has to offer visitors of all backgrounds.
“Greater Fort Lauderdale has always been, and will always be, a place where everyone is welcome,” said Stacy Ritter, president and CEO of Visit Lauderdale. “We stand by our commitment to provide a welcoming experience for all travelers, including our LGBT+ community. Our doors are open, and we invite everyone to explore our beautiful destination and be part of our diverse and inclusive culture.”
The campaign will spotlight a series of captivating social media posts, incorporating colorful visuals and personal stories from local LGBTQ+ residents, businesses, and groups. Visitors and locals alike are encouraged to participate by sharing their own images of rainbows found in Greater Fort Lauderdale, using the hashtag #EveryoneUnderTheSun to help celebrate this inclusive and diverse destination.
“The rainbow has become an emblem of the LGBT+ rights movement, celebrating identity and advocating for equality. It represents the beauty of diversity within the community and serves as a reminder to honor and respect all people, regardless of sexual orientation or gender identity,” said Richard Gray, Senior Vice President, Inclusion & Accessibility.
This article originally appeared in TravelPulse.