Kensington – See the World, Differently

Petra, Jordan – Photo credit: Kensington Tours

Kensington, a leader in bespoke luxury travel, has just launched a refreshed brand identity that reinforces its dedication to delivering custom-tailored, privately guided travel experiences for discerning clients worldwide. The rebrand, themed “See the World, Differently”, reflects Kensington’s persistent belief that luxury travel is a deeply personal experience, one that should be uniquely fitted to each traveler. 

The new tagline reflects Kensington’s continued vision of curating extraordinary private travel experiences for the world’s most discerning travelers.  Focusing on each guest’s particular interests and priorities, the company designs personalized trips with the understanding that “luxury” is not a one-size-fits-all concept, but rather a reflection of what holds the most meaning for each individual traveler.

Kensington’s fresh rebrand also brings an updated logo, new tone of voice and a facelift for its website (with a further enhanced version coming in Spring 2025). 

The reimagined branding underscores Kensington’s commitment to creating deeply personalized journeys for its clients. Rather than defining luxury through a singular style, it takes a client-centered approach, crafting each journey to match the specific aims and desires of each traveler. From short getaways to extensive adventures, each Kensington itinerary is thoughtfully designed to exceed expectations, creating not just vacations but lasting memories.

Since its founding in 2006, originally specializing in African safaris, Kensington has evolved into a global provider of high-end travel experiences in over 120 countries around the globe. As the brand has grown, it has retained its unique approach of designing highly curated experiences in keeping with the company’s mission of helping travelers see the world through customized, privately guided trips that resonate with their own concept of luxury.

“Our North Star is always to enable travelers to see the world better. The ultimate luxury is understanding the client so intimately that we truly understand their interests and priorities to create the journey of a lifetime,” said Matt Cammaert, Senior Vice President of Marketing and Outside Sales, Kensington. “This rebrand is a reflection of our unwavering commitment to placing the customer at the center of everything we do, as we continue to expand and elevate luxury travel experiences.” 

The tour operator’s broader brand overhaul coincides with the introduction of an expanded portfolio of sub-brands, each focused on distinctive luxury experiences that reflect the company’s innovation and dexterity within the travel sector. 

New Sub-Brand Portfolio

• Kensington Tours: The company’s core brand, which provides privately guided, custom-crafted itineraries designed by Destination Specialists.
• Kensington Cruise: Through intimate collaboration with premier luxury cruise lines, Kensington Cruise can custom-tailor journeys that extend well beyond the traditional cruising experience with seamless pre- and post-cruise packages, complete with privately led shore excursions available in over 200 ports.
• Kensington Villas: A carefully curated selection of over 1,000 hand-selected villas around the globe that provide immersive luxury stays in which accommodations are a core part of the experience. Every stay is enhanced with comprehensive concierge-level services, including private chefs, dedicated drivers, yoga instructors and other specialists.
• Kensington Air: Offering tailored commercial flight arrangements that ensure a seamless that air travel journey.
• Kensington Private Jet: Providing the very pinnacle of luxury and convenience when it comes to air travel via private jet bookings. 

This article originally appeared in TravelPulse.