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October 1, 2024
Norwegian Prima will be one of nine NCL ships in North America in spring/summer of 2026 – Photo credit: Norwegian Cruise Line
Norwegian Cruise Line is launching a new brand positioning and upgrading its popular inclusive package.
The line’s new “MORE” brand positioning emphasizes the fact that guests “never have to choose this or that, but instead can enjoy this AND that,” according to the company.
In line with the new brand positioning, Norwegian’s popular “Free at Sea” package will become “More at Sea” on voyages starting January 1. The inclusive package will be expanded to include more amenities, including premium beverage brands, specialty cocktails, additional specialty dining meals and more appetizers and desserts.
As part of the newly expanded package, each guest in the stateroom now gets their own dedicated WiFi login for 150 minutes.
The package continues to include a $50 credit per shore excursion for the first guest, free airfare for the second guest as well as third and fourth guests sail free on select voyages.
The company is also changing its pricing structure for specialty dining. Norwegian is replacing á la carte pricing with a flat cover charge.
“We have invested a lot of time listening to our guests and our travel partners, and we’ve found that what they want is to see more, do more and enjoy more when they vacation with us,” says David J. Herrera, president of Norwegian Cruise Line.
Norwegian is also revamping its onboard entertainment offerings, with an emphasis on providing more options around the ship. The company will also prioritize productions with broad appeal, such as the newly announced Prince tribute show debuting on Norwegian Aqua.
What’s more, the company will be rolling out a new mobile app by the end of the year that’s designed to streamline the guest experience. The new app will have several upgrades, including a more intuitive search process, an easier check-in process, a more transparent folio view and more.