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Princess Cruises is teaming up with actor and entrepreneur Blake Lively to begin offering her Betty Booze and Betty Buzz beverages onboard its fleet as part of its Love Line Premium Liquors.
Betty Buzz is Lively’s brand of non-alcoholic sparkling soda, while Betty Booze is the actor’s brand of low-ABV, ready-to-drink cocktails. Sips from both lines are now part of the cruise line’s “Love Line Premium Liquors” collection of exclusive wines and spirits curated by celebrities.
The beverages will be rolled out across all 16 ships in the Princess fleet over the next few months. They will be included in the Princess Plus and Princess Premier onboard packages.
“Blake’s commitment to delivering high quality drinks with the cleanest ingredients matches our passion to delivering our guests the highest quality experiences grounded in passion, creativity and authenticity,” says John Padgett, president of Princess Cruises. “With the addition of Betty Booze and Betty Buzz to our exclusive ‘Love Line Liquors Collection,’ we are giving our guests something exciting and new while also expanding drink options to better serve modern, healthy and active lifestyle preferences.”
Other celebrity-backed beverages offered under the “Love Line Premium Liquors” collection include Pantalones Organic Tequila by Camila and Matthew McConaughey; Sláinte Irish Whiskey by Liev Schreiber; Voli 305 Vodka by Pitbull; Melarosa Sauvignon Blanc, Red Blend and Cabernet Sauvignon by Jason Aldean; and Love Prosecco by artist Romero Britto.
This article originally appeared in TravelPulse on October 23, 2024.
Contact My Journey Begins Travel to book your Princess Cruise and order from its Love Line Premium Liquors.
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(updated January 8, 2025)
Princess Cruises is adding another distinguished name to its “Love Line Premium Liquors” collection with MEILI Vodka- created by globally recognized actor, environmental advocate, and entrepreneur Jason Momoa and his partner, creative director and artist, Blaine Halvorson. Known for its award-winning quality and commitment to sustainability, MEILI Vodka is the latest spirit to join this exclusive onboard beverage program from The Love Boat.
Crafted using natural spring water and sustainable practices, MEILI is single-distilled with exceptional ingredients to create a silky, smooth spirit with a vibrant flavor profile. From its origins in the pristine landscapes of Montana to its eco-conscious production, MEILI Vodka captures the adventurous essence of its co-founder while meeting the highest standards of luxury.
“MEILI reflects Jason and Blaine’s passion for sustainability, quality, and innovation, making it a perfect addition to the Princess Cruises ‘Love Line Premium Liquors’ collection,” said Sami Kohen, vice president of food and beverage for Princess Cruises. “This collaboration continues to enhance our exclusive lineup of premium beverages, giving our guests access to bold, one-of-a-kind spirits crafted by iconic personalities.”
Every aspect of MEILI Vodka’s production reflects a commitment to environmental stewardship and artisanal craftsmanship. Sourced from the pure glacial waters of Montana and distilled with natural ingredients, the result is an exceptionally smooth vodka with a rich, balanced taste.
Whether enjoyed straight, over ice, or as the foundation for a signature cocktail, MEILI Vodka invites Princess guests to savor its refined elegance while celebrating its sustainable journey from source to sip.
“Partnering with Princess Cruises is an incredible opportunity to share MEILI with a global audience in a unique and meaningful way,” said Momoa. “Both MEILI and Princess are rooted in creating unforgettable experiences, and we’re pumped to see our spirit become part of the ‘Love Line Premium Liquors’ collection that celebrates quality, adventure, and innovation.”
An Exclusive, Star-Studded Collection
MEILI Vodka joins a growing list of premium spirits in Princess Cruises’ “Love Line Premium Liquors” collection, each infused with the personal touch of its celebrity creator, giving guests a unique way to sip and savor at sea. including:
- Pantalones Organic Tequila by Camila and Matthew McConaughey
- Betty Booze and Betty Buzz by Blake Lively
- Sláinte Irish Whiskey by Liev Schreiber
- Melarosa Sauvignon Blanc and Red Blends by Jason Aldean
- Love Prosecco by artist Romero Britto
- Kylie Minogue’s award-winning No Alcohol Sparkling Rosé
MEILI Vodka will roll out fleet-wide across all 16 Princess Cruises ships in the coming months. Included in the Princess Plus and Princess Premier beverage packages, this new addition complements the brand’s dedication to offering unique and innovative culinary options.
