Noble House Hotels & Resorts Announces New Luxury Property, Brand Refresh

A family-owned hospitality group known for its approachable luxury properties, Noble House Hotels & Resorts has announced a comprehensive brand refresh and the addition of a new luxury hotel to its portfolio.

The brand refresh includes a new website and logo along with a new website for the group’s three Michelin-Key resort, Little Palm Island.

“At Noble House, our growth has never been about scale for the sake of scale,” said Scott Colee, Chief Marketing Officer, Noble House Hotels & Resorts. “It’s always been about building emotional connections and sanctuaries that reflect the culture of their surroundings and the spirit of the people who bring them to life. Our brand refresh celebrates that ethos, while setting a clear and confident tone for the future.”

The new 96-room $100 million project in Paradise Valley, Arizona is slated to open in fall 2027. A multi-year renovation of Ocean Key Resort & Spa will feature a new lobby with a whimsical and sophisticated tribute to the colorful spirit of Key West.

The historic Chatham Inn Relais & Châteaux property in Cape Cod has been renovated and redesigned in a color palette ranging from sunny-sand tones, to warm, rich sunset hues and dramatic ‘dusky sea’ blues while preserving historic details, such as the signature marble fireplace.

In October 2025, Noble House will launch the inaugural installment of The Great Plates Expedition: Culinary Adventures, a new experiential series that pairs nationally recognized chefs with Noble House destinations to craft immersive culinary journeys rooted in regional ingredients and outdoor exploration. The first edition will take place in partnership with Oregon based outdoor chef Adam Glick at Headlands Coastal Lodge & Spa in Pacific City Oregon.

The group says that the new branding features rich, warm tones, tactile typography and a refined visual personality that captures its entrepreneurial spirit and heart of the brand, leaning into personality, depth and storytelling.

“We weren’t trying to reinvent who we are; we were amplifying the legacy we’ve built,” added Colee. “My family started this company with a dream and a deep respect for place and people. Today, as the next generation steps forward, we’re honoring those roots while embracing a fresh vision. The soul of Noble House is still the same, it’s just shining a little brighter.”

This article originally appeared in TravelPulse.

Contact My Journey Begins Travel to book your next stay at the newly refurbished luxury properties of Noble House Hotels & Resorts.