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June 11, 2025
Global guided vacation company Trafalgar, part of The Travel Corporation (TTC) released its 2024 Sustainability Report, continuing to lay the foundation for transparency and accountability within the travel industry.
Shannon Guihan, Chief Sustainability Officer of the Travel Corporation and Head of its TreadRight Foundation said, “As travelers return in greater numbers, the conversation must shift from growth to balance, a change we have been advocating for at The Travel Corporation (TTC). That is why, across our brands, we are taking meaningful steps to reduce pressure on overcrowded destinations and to ensure our trips bring benefit, not burden.”
Highlights of the Impact Report
85 percent of itineraries include at least one local dining experience. Trafalgar supports sustainable agriculture, preserves local food systems, and promotes local businesses. On many itineraries, travelers will participate in a Be My Guest Experience and meet with locals to break bread while learning about traditional cuisine and gaining new perspectives.
In Japan, guests will lunch with a local farm family on a traditional tea plantation while the France itinerary includes a visit to a 17th century farm producing goat cheese, followed by a traditional Tourangelle dinner.
Achieved emissions reductions while actively engaging the tourism supply chain, on Trafalgar’s goal to reach net zero GHG emissions by 2050 from a 2019 baseline year.
Scope 1 & 2 emissions decreased by 23% and Scope 3 emissions by 20%. Through its net zero roadmap, the business is prioritizing biofuels and actively engaging its supply chain to tackle tourism emissions through collaboration.
In 2024, Trafalgar and sister brands launched Partner Sustainability Hub to better enable a sustainable supply chain. The group invested $ 353,307 in decarbonization projects via the industry-first Carbon Fund in 2024, for a total of $2.23+ million invested since the Carbon Fund implementation in 2023.
98% of Trafalgar itineraries include at Least One MAKE TRAVEL MATTER Experience. Immersive and impactful experiences are selected for the positive social or environmental benefits they have for the people and places that Trafalgar visits that actively advance at least one of the United Nations Sustainable Development Goals (UN SDGs).
These include visiting the award-winning organic vineyard Vale da Capucha, sampling its organic and biodynamic wines. In Scotland, guests meet with a conservation expert in the Scottish Highlands, learning about the powerful place of nature in Gaelic culture and the reintroduction of native tree species.
“What we need is a systemic approach, and so I’d like to be clear: we support destination-led approaches. We believe that thoughtful, community-informed policies are essential to preserving the very qualities that draw travelers in the first place,” Guihan said.
She added, “I understand the value that tourism can bring to communities when managed in partnership with key stakeholders. Ultimately, tourism shouldn’t happen to a community; it should happen with them. And so we not only welcome collaboration with governments, destination management organizations, and local leaders to build smart frameworks that ensure tourism delivers real value, limits harm and supports communities, we are seeking it out. If the past few years have taught us anything, it’s that tourism must evolve proactively, transparently, and together.”
This article regarding Trafalgar 2024 Sustainability Report originally appeared in TravelPulse.
Contact My Journey Begins Travel to book a guided tour vacation itinerary with Trafalgar.