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August 22, 2025
Azamara Cruises has unveiled the next evolution of its destination-focused immersion program.
The ‘Discover What the Locals Know’ program redefines how guests experience each port of call, living it as a local rather than merely visiting the destination.
Dondra Ritzenthaler, CEO of Azamara Cruises, said in a statement, “Travel expectations are evolving, with a growing desire for genuine, immersive experiences that go beyond the typical tourist view. Today’s travelers want to connect more deeply by sharing meals where locals gather, celebrating regional traditions, and exploring everyday life with a fresh perspective.”
She added, “That’s what ‘Discover What the Locals Know’ offers: a reimagined approach to cruise travel that brings guests closer to the heart of each destination. Whether it’s walking the quiet waterfront in Gythion, Greece, or visiting the hillside village of Şirince, Turkey, these unscripted moments create lasting impressions, and Azamara is proud to make them possible.”
On cruises across Azamara’s 2026-2027 Mediterranean program from fall through spring, guests will gain unparalleled access to culturally rich experiences to include intimate local-led small-group excursions, exclusive entry to several European film festivals and artisan workshops, immersive culinary journeys showcasing traditional cuisine, and privileged access to iconic cities during off-peak hours.
With Azamara’s signature late nights and overnights, guests can explore at their own pace, take part in seasonal traditions, and experience true cultural immersion as they wander through vibrant winter markets and connect with local communities in authentic and unforgettable ways.
Highlights of the ‘Discover What the Locals Know’ cultural experiences include:
- 7-Night Best of The Mediterranean Cruise includes Florence, Genoa and Marseille and one of Florence’s historic cinemas during Festival dei Popoli.
- 7-Night Best of the Mediterranean Cruise visits Saranda, Catania and Amalfi Coast celebrating composer Vincenzo Bellini’s birthday on November 3rd with a citywide musical tribute, Maratona Belliniana.
- 9-Night Spain Intensive Cruise includes a double overnight with stops in Valencia, Cartagena and Seville, joining the locals at Seville’s European Film Festival.
- 8-Night Italy Intensive Cruise travels to Santa Margarita and visits Portofino, Florence and Porto Santo Stefano, following locals as they harvest olives in the crisp autumn air, visiting a family-run frantoio to taste the season’s first pressings.
- 7-Night Christmas Cruise includes Florence, Mahon and Palma to experience the Piazza del Duomo Market in the heart of Florence, Italy.
This article originally appeared in TravelPulse.
Contact My Journey Begins Travel to book with Azamara Cruises and enjoy Discover What the Locals Know destination immersion!