Marriott International to Launch Series by Marriott in the US

Marriott International and Hawkins Way Capital have announced signed agreements to convert five properties to the Series by Marriott brand, the company’s newest collection.

The five urban and coastal properties in Miami, Santa Monica, San Francisco, Chicago and San Diego currently operating under the FOUND Hotels brand are expected to join the Series by Marriott portfolio over the course of the next year.

“The launch of Series by Marriott in the United States is an exciting milestone, marking a bold new chapter for both the brand and Marriott, as we continue expanding our offerings to meet the evolving interests of our owners, franchisees and guests,” said Noah Silverman, Marriott International Global Development Officer, U.S. & Canada.

He added, “Reflective of a growing demand for upscale collection brands, Series by Marriott is designed to offer regional owners a conversion opportunity that provides access to global revenue and demand generation platforms, while preserving each hotel’s unique brand identity and delivering an authentic guest experience.”

Ross Walker, Managing Partner, Hawkins Way Capital said in a statement, “Our collaboration with Marriott is an exciting catalyst for Hawkins Way Capital and its FCL Management affiliate as we bolster our hospitality platform nationwide. By aligning FOUND Hotels with Series by Marriott, we’re preserving the brand’s unique identity while leveraging Marriott’s global reach and valued loyalty system.”

“Together, we’re fostering a model for approachable, local, lifestyle hotels that meet the needs of today’s traveler in the country’s most sought-after areas,” Walker continued.

This article originally appeared in TravelPulse, with additional content from Marriott.

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Introducing Series by Marriott

Series by Marriott has been created to bring strong, regionally relevant brands and hotels into the Marriott portfolio. Owners will have the ability to maintain their portfolio’s independent identity while leveraging the power of Marriott’s award-winning Marriott Bonvoy loyalty program, and digital platforms like Marriott.com and the Marriott Bonvoy mobile app to generate direct bookings.

Competitive Advantages

• Flexible collection offering ideal for conversion opportunities.
• Allows owners to keep their regional branding and established name.
• Regionally relevant programming.
• Offers consumers quality, value and trust. From good locations, right where guests need to be, to a good night’s sleep, we put the important basics at their fingertips.
• Owners can leverage the power of Marriott’s award-winning Marriott Bonvoy loyalty program and digital platforms.

Product Requirements

• Market-based decisions for majority of amenities.

• Functional public space, with amenities varying by market.

• Streamlined guestroom, focus on cleanliness and rest.

• Private in-room guest bathroom, no shared bath facilities.