‘Wicked’ Cinematic Event Coming to Universal Studios Hollywood and Universal Orlando Resort

Photo Credit: Universal Studios

Something Wicked this way comes—literally.

This October, Universal Destinations & Experiences theme parks—Universal Studios Hollywood and Universal Orlando Resort—will unveil a variety of all-new immersive experiences and exclusive merchandise inspired by Wicked, Universal Pictures’ highly-anticipated film coming to theaters on November 22, 2024.

Wicked experiences will differ at each of the destinations but are both designed to capture the imagination and spirit of the film’s breathtaking. Guests can express their fandom through fashion and accessories, while stepping into the story for the very first time.

Starting in late October, Universal Orlando Resort will welcome guests to Wicked: The Experience—housed in the former location of the UNIVRS store and adjacent retail locations steps away from the front gate—where they’ll have the unique opportunity to step into the fantastical Land of Oz.

This exclusive, one-of-a-kind experience invites guests to follow the yellow brick road into a variety of iconic Wicked locations from Shiz University to the Emerald City. Fanciful costumes and props created by film designers will be on display as guests become immersed in spectacular scenery and theming that recreates some of the most memorable moments from the film.

Also beginning in late October, Universal Studios Hollywood will transform its popular Feature Presentation store within the theme park, and UNIVRS store at Universal CityWalk Hollywood into memorable Wicked experiences.

The feature presentation will showcase props from the film, an exciting photo op will debut within the theme park and, later in tandem with the film opening, costumes will be displayed within the Universal Cinema, an AMC Theatre, at Universal CityWalk.

Fantabulous-themed dining will complement these exciting Wicked experiences at both theme park locations, as well as Voodoo Doughnuts and The Toothsome Chocolate Emporium & Savory Feast Kitchen at both Universal CityWalk locations.

The core of these experiences will be redefining new retail opportunities and exclusive products. An exciting variety of merchandise including elevated apparel, home goods, accessories, toys and more along with exclusive products will be available at Universal Orlando Resort, Universal Studios Hollywood and at both Universal Citywalk locations including:

• Shiz University collection is inspired by the iconic school where Glinda and Elphaba first cross paths featuring back-to-school must-haves such as a Spirit Jersey, duffle bag, tumbler, hat, journal and more.
• The legendary Studio MinaLima developed exclusive, Wicked-inspired graphics and prints for a cross-category collection including an intricate all-over-print on apparel, accessories, home goods and confections and stationery.
• The Wicked logo will don items from hats and totes to notebooks and mugs, perfect for fans to show their Wicked pride.
• Those looking for even more products can find a variety of offerings, including fashion dolls from Mattel, Funko Pops! of fan-favorite characters, LEGO sets featuring the Land of Oz, Loungefly bags as well as cosplay and prop replicas from The Noble Collection.

Stay tuned as more Wicked celebrations are coming to Universal Studios Singapore and Universal Studios Japan later this year and early next.

This article originally appeared in TravelPulse.