“Ama” means love…and AmaWaterways puts love in everything they do for both travel advisors and guests.For two successful decades, the company’s goals have been to offer luxury ships with elegantly appointed staterooms with maximum views; the highest quality, locally sourced food and wine; and a crew who goes above and beyond, treating every guest like they are part of the AmaWaterways’ family. Today, AmaWaterways continues to redefine the river cruise experience by pioneering the first sailings on Colombia’s Magdalena River in 2025.Looking to the future, AmaWaterways is more committed than ever to offering innovative and sustainable ways for guests to experience the rich culture and history found along the banks of the world’s most iconic rivers. Travel advisors feel the love as well by utilizing the AmaWaterways Travel Advisor Portal, where a host of benefits and services are available to help increase business with an impressive inventory of river cruises through Europe, Asia, Africa or South America.Love letters are passionate keepsakes, and AmaWaterways knows how to show the love with river cruise experiences guaranteed to become your clients’ most cherished memories.