Blue Diamond Resorts Rebrands to Royalton Hotels & Resorts

Blue Diamond Resorts has changed its name to Royalton Hotels & Resorts due to the success and awareness of its Royal-branded resorts, the company said.

“This is more than a name change. It is a strategic alignment of our brand portfolio that highlights the strength and recognition of Royalton,” said Royalton President Jordi Pelfort.

“As part of the brand realignment, the adults-only brand formerly known as Hideaway at Royalton will now be referred to as Royalton Hideaway, A Resort Within a Resort,” the company said. “Planet Hollywood Hotels & Resorts will also evolve to become Planet Hollywood Hotels & Resorts by Royalton, reinforcing the connection between its all-ages cinematic concept and the strength of the Royalton name.”

The company’s portfolio also includes Royalton Luxury Resorts, Royalton CHIC Resorts, Royalton Vessence Resorts, Mystique by Royalton and Grand Lido Negril.

“With every brand now part of the Royalton family, our identity has never been more unified or more powerful,” Pelfort said.

“Royalton is no longer just a brand. It is a household name that guests remember and trust. As we celebrate 15 years of excellence, this evolution marks a defining moment in our history.”

This article originally appeared in TravelPulse with additional content furnished by RoyaltonResorts.com.

Contact My Journey Begins Travel to book your stay at Royalton.

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Discover a luxurious, all-inclusive Caribbean vacation where everyone is family at Royalton Resorts. From exhilarating experiences and adventures to purely relaxing moments, our modern all-ages resorts ensure you enjoy the very best of our tropical locales the way you’ve always dreamed. Our signature All-In Luxury®  facilities and world-class services are unparalleled, so every day is filled with excitement and every night is one you’ll remember.

Begin each day in the comforts of our elegant yet modern suites, where balconies or swim-out pools offer endless ocean views. Then, dive into a world of activities, water sports, pampering spa treatments, poolside cocktails, unlimited dining, and nightly entertainment with plenty of activities and dedicated clubs for the kids.